Advisory · Talks · Workshops · Build

Thirty years at the seam between human creativity and computation.

I help universities, schools, cultural institutions, and creative teams integrate AI without losing the human — the judgment, craft, and creative friction that make work original.

Professor and Director, Center of Creative Computation, SMU · Author of the first major book on Processing · Creator of the first long-form generative AI NFT collection

Mappings — an abstract generative aerial map of light and data, by Ira Greenberg
Mappings · Braindrops, 2023
Art × EngineeringProfessor and Director, Center of Creative Computation, SMU
ProcessingAuthor of the field’s first major reference book
NSFPrincipal investigator; degree programs built from zero
Oxford · TEDxSMUSelected talks and panels

A middle way.

The useful question about AI is no longer how fast you can adopt it. It is how to keep people — their judgment, taste, and authorship — at the center while you do.

I have spent three decades in the space between human creativity and computation: as a painter, as the author of the first major reference book on the Processing language and an early contributor to it through examples, tutorials, and workshops, and today as a working AI artist and the builder of an AI studio.

My view is a middle way. Do not ban these tools; do not hand them the work. Teach people — and organizations — to direct and judge them. The most original work still comes from constraint and risk; when you can undo or redo ad nauseam, that risk goes away — and with it the chance to synthesize new, original solutions. Good AI integration protects that productive friction instead of erasing it.

The goal is not to automate creativity. It is to help people and institutions direct AI with judgment, taste, authorship, and purpose.

02 — Work with me

How I help.

01

Talks & keynotes

Lectures and keynotes on creativity, computation, and the human place in AI.

A 45–60-minute keynote with an optional live demonstration of working AI systems and audience Q&A — for conferences, universities, and company gatherings. Signature talk: The Middle Way — Staying Human as AI Enters Creative Work. Recent talks include Oxford University and TEDxSMU.

02

Workshops & professional development

Hands-on intensives that build real AI fluency.

Half-day to multi-day formats for faculty, students, or creative and technical teams. Participants leave with practical AI literacy, hands-on experiments, and a shared language for human-centered AI practice.

03

Advisory & strategy

Strategic counsel on AI adoption, curriculum, and program design.

A focused engagement that ends in a roadmap, a curriculum or program framework, and a pilot plan. I have built degree programs and research initiatives from the ground up — as an NSF principal investigator — and trained the instructors to teach them.

04

Solution design & build

When you need more than advice.

Prototype AI-native tools, creative workflows, and learning platforms — proof-of-concept systems your team can build on. I build the systems I talk about.

Also available for advisory boards, panels, and moderated conversations in art, technology, and education.

Book a conversation

03 — Who I work with

Built for organizations facing the same shift.

Universities & colleges

You need faculty who can teach with AI, a coherent strategy across schools, and perhaps a new program. I have done all three at a major research university.

Schools & districts

You are under pressure to teach AI and train teachers — with evidence behind it. I have taken creative computing into K-12 classrooms and published the results.

Companies & creative teams

Your people, not your tools, are the bottleneck to AI adoption. I help creative and technical teams adopt AI without losing craft.

Creative industries & cultural institutions

You want to use generative and AI methods with taste and intent. I am a working artist — exhibited at Bright Moments and Feral File, and a visiting artist at Gazelli Art House.

In 2026, the urgent question is no longer simply how fast to deploy AI, but how people work well with it — which has been my subject for thirty years.

04 — Selected engagements

In practice.

Ira Greenberg teaching a creative-computation class at SMU, with his generative artwork projected on the screens
Teaching at SMU’s Center of Creative Computation.

05 — Selected work

Selected work.

Ancient Automata — an ornate mechanical automaton by Ira Greenberg
Ancient Automata Bright Moments, Venice Beach, 2023
The Oracles — a surreal generative figure by Ira Greenberg
The Oracles the first long-form generative AI NFT collection · EmProps, 2022
ProtoNematode 01 — a generative artificial-life form by Ira Greenberg
ProtoNematode 01 Protobyte series, Verse
Materia Moda — a Renaissance figure fused with circuitry, by Ira Greenberg
Materia Moda Bright Moments, London, 2023
CyberStructures No. 9 — a computational cityscape by Ira Greenberg
CyberStructures No. 9 Gazelli Art House, London, 2023
Painted Heads — an impasto painted portrait by Ira Greenberg
Painted Heads Tender × Artmatr, New York, 2023
Portrait of Ira Greenberg

06 — About

About.

I began as a painter — a member of the Bowery Gallery in New York — and spent the dot-com era in Silicon Alley as Creative Director and Managing Director at H2O Associates, building and directing its digital division. Then I taught myself programming, computer graphics, and mathematics, and made code my primary creative medium.

That arc became a career in creative coding, program-building, and AI art. I wrote the first major reference book on the Processing language and contributed examples, tutorials, and workshops to the project; built numerous academic programs, taught creative coding and data visualization, and trained instructors in both; and created The Oracles, my long-form generative AI series. Today I build ij8 as an AI art, creative-coding, and classroom platform.

The through-line is consistent: computation is not merely a tool. It is a collaborator, a medium, and a way to make human judgment more visible. I have exhibited, lectured, and consulted internationally throughout my career, and I now serve as Professor and Director of SMU's Center of Creative Computation — where art and engineering meet.

Now
Professor and Director, Center of Creative Computation, SMU · Visiting Research Fellow, Goldsmiths, University of London · Founder, ij8.ai · Co-founder, Emergent Properties · Co-founder, gogentic.ai · Managing Director, Zai Institute.
Education
MFA Painting, University of Pennsylvania · BFA Painting, Cornell University.
Books & writing
Processing: Creative Coding and Computational Art (2007) · The Essential Guide to Processing for Flash Developers (2009) · Creative Coding and Generative Art in Processing 2 (2013) · Foreword, Processing: An Introduction to Programming (Nyhoff & Nyhoff, 2017) · “Creativity, Consciousness, and AI in Organizations”, in AI and Consciousness in Organizations and Society (Palgrave Macmillan, 2025).
Recognition
NSF Principal Investigator — two awards, $165,935 and $90,000 · Early contributor to Processing — examples, tutorials, and workshops — with Casey Reas, Ben Fry, Dan Shiffman, and Andrés Colubri.
SMU Meadows · Goldsmiths, University of London · Center of Creative Computation · Processing · friends of ED / Apress · National Science Foundation · Oxford University · TEDxSMU · Gazelli Art House · Bright Moments · Feral File · Emergent Properties · Gogentic · ij8

07 — Contact

Start a conversation.

Tell me about your organization and what you are trying to do. Engagements range from a single keynote or faculty workshop to multi-month advisory and prototype builds; scope and fees by inquiry. Send a brief or book a call, and I will suggest the right format. I read every note.